#154 – The Right Way to Talk to People About Your Business with Rob Fitzpatrick, Author of The Mom Test

In this episode, Cortland talks with Rob Fitzpatrick, the author of "The Mom Test," about the importance of customer conversations for founders of internet businesses. They discuss techniques for engaging customers effectively, the pitfalls of surveys, and how to validate ideas by focusing on customers' real problems and aspirations. Rob shares tips on how to avoid misconceptions, ask insightful questions, and build genuine relationships with potential customers. He emphasizes that the goal of these conversations is to gather valuable insights rather than fishing for compliments