#050 – Creating a New Product Category with Katelyn Gleason of Eligible

In this episode of the Indie Hackers Podcast, host Cortland Allen interviews Caitlin Gleason, founder and CEO of Eligible, an API company focused on improving healthcare payment processing. Caitlin shares her journey from a non-technical background in acting and sales to creating a successful startup in healthcare technology. She discusses the challenges of entering a new industry, the importance of customer empathy, and the strategy of creating a new category in the market. Caitlin emphasizes the need for grit, tenacity, and understanding user requirements while navigating the complexities of starting and growing a business