#023 – Building Habit-Forming Products with Nir Eyal, the Author of "Hooked"

In this podcast episode, Cortland Allen engages with Nir Eyal, author of "Hooked: How to Build Habit-Forming Products," to explore the intricacies of creating products that cultivate user habits. Nir explains the Hooked Model, which consists of four phases: Trigger, Action, Reward, and Investment. He discusses the importance of these phases in building engaging products that keep users coming back, as well as the ethical implications of utilizing such techniques. The conversation also touches on the balance between developing positive habits and recognizing and breaking negative ones