#224 – Deploying Empathy to Build Better Businesses with Michele Hansen of Geocod.io

In this episode of the IndieHackers podcast, Cortland sits down with Michelle Hansen, founder of Geocodeo and author of the book "Deploy Empathy." They discuss the significance of empathy in customer research, share effective tactics for conducting empathetic conversations, and explore how understanding customers can lead to successful product development. Hansen emphasizes the importance of listening, validating customer perspectives, and engaging in meaningful dialogue to ensure that entrepreneurs build products that genuinely meet customer needs