#169 – Thinking One Step Ahead to Grow Your Business through PR with Dmitry Dragilev of JustReachOut.io

In this episode of the IndieHackers podcast, Cortland interviews Dimitry Dragulev, the founder of JustReachOut.io, to discuss the fundamentals of public relations (PR) for startups. They delve into practical strategies for approaching press, including how to effectively pitch journalists, the importance of local studies, and the pitfalls of chasing big media hits. Dimitry emphasizes a consistent, thoughtful approach to PR that builds relationships over time, as well as the importance of measuring the effectiveness of PR efforts through actual customer conversion. The episode provides valuable insights for indie hackers looking to leverage PR to grow their businesses sustainably