#117 – Becoming Indistractable as a Founder with Nir Eyal, Author of Hooked

In this episode of the IndieHackers podcast, Nir Eyal discusses his book "Indestructible," where he defines being indestructible as having personal integrity and commitment to oneself. He emphasizes the importance of executing priorities as a founder and explains techniques to conquer distractions, highlighting the difference between traction (actions that pull us towards our goals) and distraction (actions that pull us away from our goals). Nir presents a four-step framework to become indestructible: mastering internal triggers, making time for traction, hacking back external triggers, and setting up pre-commitment devices. He also encourages listeners to translate their values into time on their calendars to fight procrastination and enhance productivity