#042 – Bootstrapping in a Crowded Market with Gareth and Jonathan Bull

In this episode of the podcast, Cortland interviews Gareth and Jonathan Bull, the co-founders of Email Octopus, an email marketing company. They discuss their journey from separate paths to building a successful startup together, the challenges they faced, including spam issues, and the lessons learned from their experiences. They share insights on the importance of co-founders, the need for effective communication, and strategies for growth, highlighting their focus on customer retention and side project marketing initiatives