#103 – Finding Success by Working on Things That Matter with Hiten Shah of FYI

In this episode, Heaton Shaw shares his insights on being a serial founder, discussing his experiences with various startups, the importance of research, product-market fit, and the necessity of focusing on customer needs. Heaton emphasizes the significance of managing energy over time, highlighting how to avoid common blunders that founders make and the value of building products that genuinely matter to users. He also touches on the decision between self-funding and raising money, stressing the importance of knowing when and why to pursue funding