#202 – How to Build a Rabid Fan Base with Austin Rief of Morning Brew

In this episode of the IndieHackers podcast, host Cortland sits down with Austin Reif, co-founder of Morning Brew, a newsletter that has gained remarkable success since its launch as a college side project. Austin discusses the authentic growth of Morning Brew, the importance of building habits among subscribers, and strategies that led to high retention rates. He shares insights on the significance of passion, mastery, and how to effectively engage power users through referral programs