Básicamente, los APIs son parte de la plumbina del Internet.
Cada negocio en el mundo ahora está empezando a entender que necesitan un API
para que puedan comunicar con sus compañeros, con sus clientes y los desarrolladores.
En realidad, construir una comunidad de desarrolladores es una cosa muy difícil.
Hitch ha sido construida para ayudar a las organizaciones
para que las comunidades de desarrolladores sean internas y externas de la organización.
Así que queremos ayudar a todos los que construyen tecnología
para tener una relación mejor con los desarrolladores que trabajan con sus herramientas.
Estamos en un negocio de B2B.
Focusamos en ayudar a los desarrolladores en todas las partes del mundo a utilizar los APIs.
Lo que estamos monetizando es ayudar a las organizaciones
para que puedan manejar esas relaciones,
si están consumiendo APIs o produciendo APIs.
Entonces, lo que estamos enfocando en este estado de nuestro negocio
es validar la escala de la empresa,
así que cerrarse de grandes clientes, como nuestro primer cliente es Atlassian.
Obviamente, un gigante global de Australia, donde estoy.
Pero estamos enfocados en estas clientes de empresa,
pero estamos construyendo nuestros productos ahora
para tener clientes de diferentes estaciones,
pero es todo el objetivo de B2B que tenemos.
Los que hacen la decisión de procurement
varian de organización a organización,
dependiendo de su tamaño,
pero generalmente hay un manejo de desarrollamiento
o estamos encontrando más y más productos manejados,
están mucho más acuerdos de lo que son los APIs
y están haciendo decisiones de procurement.
Entonces, las organizaciones pequeñas son el CTO,
las organizaciones grandes son los manejadores
y están buscando para los productos específicos.
La cosa es que no se enfoca...
definimos nosotros por trabajar en el mundo API.
Pero API es básicamente el término de conectar los computadores,
conectar servicios.
Esta toda esta área explota
y todos los investidores del mundo,
como estoy seguro, Ithnig, con muchas de las empresas aquí
están intentando construir plataformas.
Lo que Ithnig se enfoca en es ayudando a organizaciones
que construyen plataformas,
como Twitter, que trabajamos con Atlassian,
o pequeños y medianos.
Para mejor ir al camino
de construir una plataforma
y intercambiarse en esa audiencia.
Entonces, todo el investimiento del mundo
está investido en plataformas.
Entonces, este mercado explota
cada organización tecnológica
que quiere construir la plataforma.
Así que creemos que va a ser un estándar.
Los webbrows, un tiempo pasado,
no fueron comunes para todos.
La gente empezó a entender.
Los APIs están en ese espacio ahora.
Así que creemos que va a ser un mercado mass
en algún momento en el tiempo.
Sin embargo, no será un API.
Es un nombre diferente.
Espero que se forme ese nombre.
Pero, creando un sistema para conectar otros sistemas
creo que va a ser el mainstream
para cualquier mayor corporación,
cualquier pequeño negocio
y individuos, conectando Smart Devices
para que sea un mercado enorme.
Así que esperamos
adquirir a los clientes
por un montón de channels.
Bruno y yo han trabajado en el mundo API
por muchos años ahora. Bruno es más largo que yo.
Pero he estado en este espacio.
Sabemos que hay mucha gente.
Entonces, nuestros clientes iniciales
vienen a nuestra red.
Los clientes de validación.
El segundo,
los clientes de la red
tienen un número de clientes.
Entonces, estamos trabajando con ellos
muy cerca para asegurar que nuestro producto
se acercara a sus necesidades en este momento.
No estamos haciendo un gran墓
en términos de dinero.
Queremos que el mercado producto
se acercara a eso.
Y luego, estará acelerando.
Pero uno de los elementos químicos
de lo que nos proporcionamos es que nos ayuden
los usuarios
para entender
y queremos convertirlos
en usuarios pagados
porque están produciendo APIs también.
Entonces, estamos construyendo una comunidad
que nos ayudará a acelerar nuestro墓
para adquirir a usuarios pagados
si eso hace sentido.
Bueno,
hay una transición. Bruno y yo
empezaron el negocio
antes de que se llamaba Hitch,
que era el logo de API Change.
Esto fue el proyecto sideproject
que Bruno y yo hicimos.
Hemos validación de algunas grandes brands
que estamos trabajando con Twitter,
Microsoft Products, Spotify
y otras organizaciones como este.
Entonces, este fue el proyecto sideproject
que nosotros trabajamos más allá.
Y luego, nos dijeron que hay algo
más grande en la oferta del producto
que tuvimos.
Llegamos a Seed Camp en Londres.
Llegamos a Seed Camp
y luego, durante el proceso Seed Camp
nos metimos con Connect Ventures,
que es nuestro investidor principal.
Entonces, vamos a ver el proceso
de los clientes.
Closing my first enterprise deal
for the organization.
Those pieces are what came together
to get investment
because they saw that we had
smart people around us saying yes,
it's relevant.
The market was saying yes, it's relevant
and we had someone saying yes, I'm ready to pay.
So those are the core components
of how we got to the investment
which was led by Connect Ventures.
What depends on how you define
the VCs.
Bruno and I have been
in startups for some time.
So we know lots of the VCs
both in Spain and in London primarily.
We were not
being really aggressive on reaching
out to many VCs, however
Seed Camp in the process
helped us accelerate the number of conversations
we were having.
So there wasn't enormous, there was tens
of VCs that were spoken to, not hundreds.
Normally you've got to go to hundreds
and you've got to go closed.
So this was a fairly accelerated conversation
this time around, so
10, 20 VCs were spoken to
at different levels of conversations
and Connect
Ventures
was the best conversation that Bruno and I liked
and obviously they responded positively as well
and that relationship
evolved over a few months
to them finally giving us
a term sheet.
So Connect Ventures
we like them for a number
of key reasons.
One is
they are very product focused
and they are very
focused on a very early stage.
So they liked our validation
with major brands primarily
in the United States.
They liked Bruno and I
and our experience and they liked
what we built already on minimal resources.
So there was very little investment
early on.
So bringing those three elements together
they understood from our perspective
what it actually takes to get a start
off the ground
and they didn't have some obscure requirements
which many VCs do have
of having enormous growth, enormous revenue.
So I think they had
a very good understanding of our stage.
They have a tiny team as well.
So there's three partners
when they invested in us there's still three of them.
They now have a few more staff.
They are small, very agile, very direct.
They told us very clearly
what they didn't like and what they did like.
And we like that clarity of conversation.
We prefer to have the
exposed problems rather than hide them
on both sides
and work on those together.
Bill, who's the partner that works with us
we find him very straight forward.
He helps when we require help
and he doesn't make us do extra
homework like other VCs do.
So that clarity
of conversation and communication with them
was key.
But also we liked a few other things
like they invested in CityMapper from London.
We also invested in the other superstar
from Barcelona
or not the other superstar, we're not there yet
but Typeform, they invested in Typeform
they're very interested in Barcelona.
So those are just a few things that came together
but Bruno and I felt
they were business partners joining this process
rather than VCs telling us what to do
and we liked that
quick communication with them.
So that's how we selected them.
Another component was
they're based in London
where most of our team in Barcelona
but they have access to resources
as we accelerate and grow
that can also help us.
So
our objective as a company
is
we're a British company
and we're a Spanish company
and in the modern day
you can have teams in different locations.
Our current focus at this stage
of the business is building
core development resources and design resources
in Barcelona
because we think there's great resources around
there's great lifestyle
from a business perspective you can get
great staff at reasonable prices
which is obviously a key component
we're not saying we want to be cheap
but you've got to have a decision
when you get an investment
of where your staff are coming from
and we like to find amazing staff
in this location.
We think Barcelona is finally moving
after a few years
of being the start up scene
there really is some great momentum coming out of Barcelona
so our focus is to build our core team
of development and design
in Barcelona
going forward as any
very tech focused where developer focused business
we need to have
some people on the ground
in London, in San Francisco
more on the southern market inside
but at this point we're
Barcelona focused in terms of our
core development of the product.
We're recruiting, we have raised some funds recently
which we're excited as we discuss with Connect Ventures
we're recruiting in wonderful Barcelona
we're building a team
of amazing technical and
design people that are really trying to address
this whole challenge of what
APIs are and how the real world
is going to interact with those
we want to take it out of the purely
super technical range
into more accessible for everyone
that operates in a business to understand
how you can integrate systems
and how you can really understand
and have clarity on the value
that can bring to your business
so we're looking for amazing yet
design and technical staff
we're also just building
our customer success team as well
which has been led out of Barcelona
so we're always
delighted to hear from people that are interested
in joining us on that journey
of redefining how systems
integrate and how people around
the world can get value from that.