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Itnig es un ecosistema de startups, un fondo de inversión para proyectos en etapa inicial, un espacio de coworking y un medio de comunicación con el objetivo de construir y ayudar a otros emprendedores a crear negocios escalables. Nuestro objetivo es liderar negocios de alto crecimiento, y construir un ecosistema y una economía independientes donde nuestras startups y equipos puedan colaborar, fortalecerse y crecer más rápido. El podcast de Itnig es un podcast de negocios, tecnología y emprendimiento. Invitamos semanalmente a emprendedores y perfiles tecnológicos para hablar sobre sus startups de éxito. Siempre estamos buscando aprender y compartir conocimiento de las personas más interesantes del ecosistema. A través del fondo de inversión de Itnig, buscamos invertir en equipos con el talento y la ambición de crear negocios escalables con el potencial de cambiar mercados e industrias. Itnig es un ecosistema de startups, un fondo de inversión para proyectos en etapa inicial, un espacio de coworking y un medio de comunicación con el objetivo de construir y ayudar a otros emprendedores a crear negocios escalables. Nuestro objetivo es liderar negocios de alto crecimiento, y construir un ecosistema y una economía independientes donde nuestras startups y equipos puedan colaborar, fortalecerse y crecer más rápido. El podcast de Itnig es un podcast de negocios, tecnología y emprendimiento. Invitamos semanalmente a emprendedores y perfiles tecnológicos para hablar sobre sus startups de éxito. Siempre estamos buscando aprender y compartir conocimiento de las personas más interesantes del ecosistema. A través del fondo de inversión de Itnig, buscamos invertir en equipos con el talento y la ambición de crear negocios escalables con el potencial de cambiar mercados e industrias.

Transcribed podcasts: 697
Time transcribed: 26d 23h 57m 17s

Hola a todos, mi nombre es Thomas de EU-Startups.com y hoy estoy aquí en la oficina etnica y
invito a dos hermosos guestes de la López de Barcelona, la López de Medio.
Tenemos aquí Sophie de Barcelona y Vivian de Barcelona con nosotros y hoy vamos a
hablar sobre cómo should startups or could approach startup PR,
if they want to get more visibility.
We will talk about the startup media landscape and a little bit in the end about how we see
the Barcelona startup landscape evolving.
So let's maybe jump right off with a short introduction about each publication.
Sophie, do you want to start and give us a brief introduction?
Of course, thank you for having me.
I'm Sophie, I'm a content editor at Barsina, I'm also a verb and creative.
Barsina is a collaborative English language publication and we share the updates, news,
events, jobs, journal going on in Barcelona's startup ecosystem.
We have a newsletter that goes out every Monday morning that we hope gives people all the
equipment to be up to date with a week ahead of all the goings on in our community which
is obviously growing really rapidly, it has a lot to stay on top of and obviously we
want to keep in touch with not just how competitors are faring in the landscape but also just
in general to keep in touch with Barcelona's ecosystem as it grows and we hope that Barsina
delivers that.
Ok, now the competitor.
Yeah, that's something interesting, maybe we could talk about that later, how we are
competing in this sector.
Or are we competing in this sector?
It's my constitution.
Hi Sophie, hi Thomas, thank you for having me here.
Barcelona Startup News is a content project by Nadalia, it's a platform where we share
stories of Barcelona startups and tech companies.
Our core business, Nadalia, is a tech recruitment agency so it is in our interest to provide
quality content about Barcelona because we are trying to attract tech talent to the city.
So even though Nadalia works with companies and other European tech hubs as well, we are
based in Barcelona so it is in our interest to be showcasing it for the startup hub that
it is.
And what do you think, maybe I also give a short introduction, so new startups is basically
what these publications are doing but with no focus on a specific city or country but
we focus on everything that happens startup related across Europe.
And yeah, let's maybe jump right to the next question.
So what are the common mistakes you see startups doing when approaching you and what are the
some tips and tricks you could share with the viewers on how to increase chances of being
published on your publications.
Ok, so I think that the number one mistake is when startups send us messages that aren't
even personalized, which can be like a press release or some sort of an attachment.
You know, like a piece of news about a funding round or a price that they want or something
like that or a new product feature and without actually introducing themselves properly.
So that's something that I can't really, I don't really have an answer to that because
I can come across those types of pieces of news anywhere on the internet, like it doesn't
have to be in my inbox.
So if it's in my inbox, I would prefer it to be something more personal, like why they
think that our platform is the right place for them to appear, what they think is interesting
about their project, what's unique about their story, something like that.
So yeah, I think that's the number one mistake.
Yeah, I would agree with that.
I think what you say about generic messaging is something that's really helpful.
And in general, I guess for Barcelona, we're interested in insights into the Barcelona startup landscape.
And so we don't want to directly promote startups just in that sense.
So if people are approaching Barcelona in order to do an article or a feature or a shout out,
I suppose we're interested in insights.
We publish articles written by startups to actually tell us something new about potentially why they came to the city,
why they chose this place over others.
One of our clients writes for our blog sometimes, we were really interested in the reasons why they moved from Miami
to Barcelona.
Now that's something that's really valuable to our readers.
Constant promotion itself of the product is interesting and these products are amazing
and a lot of startups creating things that genuinely really solve issues for people day in, day out.
But I suppose when you're contacting a platform like Barcelona,
I'm sure it's the same for you guys, making sure that you're actually giving a really interesting insight as well
rather than just self promotion, I suppose.
That's what I would add and agree with you.
Yeah, definitely.
What is your take on that?
Yeah, I think it's about personalization, as you said,
and making sure or showing that you kind of understood the publication.
And I still get many press releases per day, actually, that start with Dear Editor.
So they don't even pay attention or don't even make the homework and try to find out who's the editor
and actually what's the name of the editor.
And I think also what's important is to bring something new,
and especially if you're a technical startup,
to also make sure to tell a story, right?
Because highly technical startups often make the mistake.
They focus on features or on things that are technically very good at their startup,
but they don't really tell what the problem is they're solving
or they don't describe the pain point customers are having.
So I think startups often forget about telling the story, telling a good story.
Yeah, and also I think what helps, of course, is always if you have good names in your press release,
let's say, like if you're starting a company with founders who already succeeded in their past
or if you were able to convince a very popular venture capital firm to invest in you.
I think all of these are signals that it's worth paying attention to your startup.
And last but not least, it also, of course, helps increase chances of getting coverage
if you already have an established contact to the publication or to the editor, right?
Because if I receive an email from someone I already had a beer with, for example,
I would be willing much more to look into what the news actually is and then consider writing about them.
Ok, so let's say someone manages to be featured in Barcelona startup news.
What would you say are the benefits for startups of being present in a publication like this?
I suppose for us we have quite a large readership.
I think it's great that by having startups that potentially work in Spanish
being featured on an English language platform can be really valuable
in terms of the positioning local businesses in a more international way
so that people come into the city.
For instance, from other world congress who maybe might not speak Spanish, might not speak Catalan
and are interested about learning about what's going on in the city
as they come new to it or as they come to it just for a visit, for a conference, etc.
Having the word out about your startup in English can be really helpful, I think.
Yes, I agree with that.
Well, obviously we don't have the readership that Barcelona has
because we've only been around for about a year.
But I think another benefit on Barcelona's startup news, for example,
would be that me as a journalist, I really take the time to try to get to know a startup
and the format that I prefer is the interview.
Visiting startups at their offices and spending a few hours there
and just looking around, spending some time with them
and doing an interview with the founder or CEO.
I think that a smaller platform like ours
could be beneficial for startups
because I can do really in-depth pieces on them.
So, when it gets around on social media
it can be a really good insight into what they do
and it might just find the right person,
that investor or that client or whoever they're looking for.
True.
Yeah, that's also what I want to add.
Sometimes being present at the start of the publication
at Barcelona's startup news or review startups
gets you the attention of potential investors,
also potential team members.
In the end, it's also kind of validating your startup
and shows that also the publication thinks your company
or your idea is valid or promising enough to talk about them.
So, true.
And then I think another interesting topic to talk about
is the monetization model of online publications like ours
because I think it's not so easy to actually run
online publications as a business.
I think you both kind of have like site businesses
so your online publication is not the main revenue model,
if that's correct, right?
Yes.
So, where do your publications get revenue
and how much of this online media revenue
or revenues are actually covering the whole costs
of your organizations?
For me, that's a fairly large question,
a big breakdown of the business.
I mean, as a content editor,
I can tell you that we definitely receive,
we do sponsored posts, that means revenue,
and we have relationships with clients
through our content marketing agency,
Bourbon Creative, the two sit side by side
and we do team work for both
and our business kind of both tend to feed the other in a way.
In terms of an exact budget percentage breakdown,
I couldn't give you that.
It's difficult, obviously,
because essentially, as you say, we're journalists
and it's a sphere where it's very difficult
to generate a really tangible revenue,
which is why it's so interesting
that so often these journalistic publications
and websites are connected to businesses in that way.
But for us, we find that the two
feed each other really well.
You brought up the really good point
that there are a lot of businesses
that don't know how to tell a story
being involved with Barcelona,
means that we understand the kind of stories
being told by startups at the moment
and as a content marketing agency,
that's what we do.
We produce content for high-tech startups
and companies that need to communicate
their really specific, often very high-tech offering
to an audience in English
in a way that tells a story that's emotional
that people can get on board with.
So, actually, we find that those two
complement each other really well.
Yeah, so, like I said,
Barcelona's startup news has only been live
for about a year.
So, for us, the first six months,
we're definitely just about building the platform
and creating that initial bulk of content
that we have on there.
And then, since then,
we've been trying to integrate it more and more
with our core business,
which basically just means that since we're...
I mean, the company is a recruitment agency.
We're trying to attract candidates
to Barcelona to relocate here
to start working here at startups,
or tech companies.
So, basically, Barcelona's startup news
is a platform for them to
sort of find our recruitment agency
and to get in touch with us.
So, as our organic search results
have been growing,
we've been finding that a lot of people
have been coming to us through Barcelona's startup news,
reaching out to us with requests like,
I'd love to move to Barcelona.
Like, what opportunities do you think I would have there?
I have this and that profile.
So, yeah, it's just...
we're trying to build this community
and also trying to build
a sense of trust with these people.
So, it's mostly people
that don't currently live in Barcelona
but would like to live here,
or are considering living here.
Yeah, with you startups,
it's pretty much the same.
So, we also have
not just like this online media
advertising model
where old school media companies
used to monetize their reach.
We have revenue streams
like the UStartup Summit.
So, ticketing sales
and sponsorships there.
Then we have premium content.
For example, we sell an annual report
about startup accelerators,
which gives an overview
about accelerator programs in Europe.
Then we also, like,
Brasino had a little job board.
And
we also have
a kind of consulting service
for corporates and investors
called startup sourcing,
where we help them find startups
from very specific industries,
business stages and locations.
And it's kind of a scouting service
where we help them get in contact
with these promising startups.
So, I agree it's not
a money making business, right?
But I'm sure we all agree
that it's a very cool niche
to be in.
And I think we all
have the opportunity to speak
with many passionate founders.
And so, I think it's
much more interesting
maybe to compare
to running a publication
about the insurance industry
or something.
So, I think the startup space
is pretty exciting still.
And speaking about
the startup ecosystem
and the development,
maybe you could give us
a little impression
about how you see
the comparison between
the London ecosystem
and the Barcelona startup ecosystem
because when I understand it correctly
you basically came here
from London by the end of last year
or when did you arrive?
So, I arrived midway through
last year from London
full of bread.
And I worked for a startup
in London before coming here.
I think it's really interesting
the way that there's a lot of talk
at the moment about Barcelona
so I can come in.
Obviously, there's a lot of talk
about Barcelona at the moment.
There's a lot of buzz,
there's a lot of energy.
You spoke about the community
and it really is a growing community
and every year we see
the ecosystem here become
more diverse,
become bigger,
it becomes a place of startups.
Don't just come to launch
which was how it was spoken about
a few years ago
but also to launch and grow
since we've seen a lot more investors
coming to the city,
we've seen eight business angels
and accelerated programs
and it becomes a place
not only to kickstart your business
but also to grow it
and we see companies
growing and staying in Barcelona
and bigger companies
like Typeform
which might not have been around
a few years ago
was mostly just a startup hub.
So I think that's
what's really exciting
about Barcelona
and obviously we all came here
from other countries
and Barcelona has a very unique offering.
I think the comparison between London
is a really interesting one
because Barcelona
is significantly smaller, you know?
London has a lot of tech giants there
where we're dealing with things
on a much larger scale.
I guess that has really interesting consequences
in the fact that
when you have tech giants in the city
like London
salaries are higher,
the cost of living is bumped up,
I mean the cost of living
is increasing here as we know
but the cost of living becomes much higher,
developer salaries are significantly higher,
there's much more of a pressure
on tech talent in London
that doesn't exist here.
So I think there's this sense that
Barcelona is growing massively
and there's so much energy
and there's so much going on
and that's why we love it.
I think there's also something to be
acknowledging the fact
that it remains a smaller ecosystem.
It's not the next Silicon Valley,
it's a kind of much more community
feeling version of that I think
which is why lots of the benefits
of Barcelona exist
such as the fact
that it's cheaper to sell a business here.
So yeah, I think Barcelona
is heading in the direction that London is
but I think it has something really special
that London has potentially lost
as it's grown so much.
So yeah.
And maybe after Brexit
more and more London based startups
were considered to relocate.
That's a huge factor yeah
and part of the reason why Barcelona
has become such a hub,
such an attraction for startups
and tech businesses
is the fact that there is so much uncertainty
in places like London.
Yeah, nobody knows what's going to happen
with Brexit.
It's no coincidence that I left the city
very shortly after it happened
when there's uncertainty in a country
people obviously look elsewhere
to launch their businesses.
There's a lot of uncertainty
in the US at the moment.
We see a lot of businesses choosing
to come to Europe
rather than baiting them in the US.
So I think there's also this sense
that there's a lot of uncertainty
in traditional tech hubs
and that's where we have the rise
of more alternative ecosystems
like Barcelona
which potentially have something different
something new, something fresher to offer
that doesn't come with that added sense
of insecurity that is existing
at the moment in places like London.
Okay, a very positive outlook.
So at your startups
we also publish an annual research
about the leading startup hubs in Europe
and we look at factors
of how many startups are located here
how many investors
and actually Barcelona
has ranked
the last two years
ranked number five
and this is not just
in our ranking the case
but also other publications
and organizations
make similar rankings
and Barcelona always is
between rank four
and seven in Europe I would say.
And so I really think
Barcelona is an exciting
startup hub
but to be honest
I wouldn't see it so optimistic
as you
especially like
after seeing
like this political
instabilities
and the recent past
I think this brought
a lot of uncertainties
to Barcelona
and maybe you like in this HR
space also
made some experiences there
because I think
sometimes makes it hard for companies
to plan for the future
and did you see any
impact of that already
in the technical startup ecosystem
in Barcelona
or do you think it didn't have
any negative impact so far?
I mean
as a business what we saw
was from the candidates side
some people were definitely
more reluctant to consider accepting
a position in Barcelona
because based on what you see
in the media you definitely
start having concerns.
As for
the Barcelona tech and startup
scene
I don't think it had any direct
effect on smaller startups
probably bigger companies
that we heard had moved
their financial
headquarters out of the
out of the region
they were more affected by it
none of the people that I've talked
to had experienced any
personal
drawbacks because of this
I don't know if you had
any concrete experience
I can't think of a specific example
of a smaller size company
but I may well have been one
of course it was a
it was a very difficult
year for Catalonia of course
yeah so in general
it is said to have had
an effect on the economy of the region
that's definitely undeniable
but I mean
we have to say that
2017 was still
the best year so far
for the Barcelona startup ecosystem
so even though this happened
in October
it's not like there was a decline
in any way
so
I'm optimistic too
but I mean of course we're biased
we're extremely biased
yeah true
ok
what is the best way to reach out
to Barcelona
and Barcelona startup news
like reaching out by email
or contacting you on
social media channels
a startup approach you guys
yeah by email
what social media
infoarciano.com
ok
I suppose also you mentioned
it's interesting that you said
you're more inclined to feature
somebody who you've had a beer with
we're pretty active here
in terms of attending events
and with such a kind of
relatively small
startup ecosystem
if startups are attending
a lot of events conferences
we're sure to come across them
not too long because we're usually there too
so I suppose
yeah getting in contact by all the usual
means
and also just about
yeah getting in touch with
the community and being present
at events and getting a
face out there telling people about your
startup
social media is good
and we have a contact page
on barcelonest startup news.com
that if you leave a message there
it goes directly to my inbox
so I guess that's the
surest and best way
to contact us
yeah and we're always looking
for exciting projects
and especially
motivated and inspirational
and genuine people
I think that's the number one priority
so it's not even the product
or the company at least for me
it's
yeah it's a personal story
and just someone
who can tell it in a way that it's
interesting
and how many startups reach out to you
on a weekly basis maybe
do you have some numbers there to share
I've never thought of it that way
I mean a lot
yeah
a lot
yeah for you startups
you can reach out to thomas at youstartups.com
and we get about
50 press releases per day
so
and we only publish two articles
or three articles per day
currently since we're organizing the youstartups
I'm at more like one or two articles
so
it also really helps if you have a personal connection
or something really exciting to talk about
I think in general
when we come back
to the topic of increasing chances
of having press coverage
I think what always is
probably the most important
is not so much in the end
like how the
email pitch to the editor is written
or how the press release is in the end
but it really comes down to
how new and innovative also your product is
right? absolutely
so I think if you invent a time machine
people will write about you
in any case right?
first another me too product
you really have to
invest a lot about how you
phrase your story
and how you approach people
and who you're
approaching
yeah I mean we're interested
in the community in general
that's what you said
it's the thing that's really exciting
being part of publications like this
anyone that's bringing something really exciting
to the community
and having a press release and selling yourself
if you're being active
and if you've got a really exciting product
and you're doing well
then you're bound to be discovered
by media such as us
and speaking about reaching out
community events
do you have a favorite
startup tech event in Barcelona
and what were your impressions
about 4 years from now last week
yeah so I think by now
I can say that I'm a regular
at startup grind
I think it's one of the best platforms
right now in Barcelona
and
well about 4 years from now
I really enjoyed this year's conference
I was there last year as well
and
I think that in some ways
the 5th edition, so this year's edition
was better than last year's
but in other ways
it wasn't as good
and the first thing that I found really difficult
was to pick
the talk that I
actually was interested in
and wanted to listen to because there were so many
going on at the same time
and some of them were a little dull
others were a lot more exciting
so if you're an indecisive person
then that's definitely going to be very hard
for you to find
what you're interested in
so I think maybe having
less stages and less talks
but more quality
speakers
would be perfect
on the other hand
I really liked the exhibition area
where the startups had their stands
I think the company's showcase there
were amazing
it was just endless
it was such a great pool
of startups from all over the world
so not just Barcelona, not just Spain
but from a lot of other countries as well
so
and the networking activities
were also just
masterfully crafted
and really well done
so congratulations to 4YF
and looking forward to
next year's conference
I would agree with you
and all of that I found it really inspiring
to see the talent
on display
both from
Barcelona, from Spain
all over the world
it seemed very international this year
I think there were more international companies
than years before
yeah it was bigger
and better than the year before
I suppose
yeah I agree with you
that there were so many talks
on offer and
that it was difficult to pick
which one to go to
there was so much going on
it's interesting that 4 years from now
it's a mobile world congress
but increasingly it gets bigger
and more international
it goes into a thing in itself
there were 20,000 people there this year
which is huge
so I'd just like to point out
that the entire 4YF
conference is basically organized
by a team of 20 people
which I think is absolutely incredible
of course they have a couple hundred
volunteers who will actually help them
bring it to life
but if you think about it
it's really small
really lean start-up teams
so
I think it's an incredible achievement
yeah I would agree with that
a real achievement
the way that it was organized
I would also just add that I really enjoyed
the awards part of it
I think it's a really great way of spotlighting
particularly outstanding companies
and there were some companies
lots of companies that I was aware of
but I also discovered a lot of new companies
through that
and as always it's really great to
give that talent the recognition that it deserves
in the form of the awards on the last day
so that was also a really special part
for me
for me also the awards, the pitch competition
where the most exciting ones
of the event
I would also agree that
it would make sense to have one main stage
maybe where really
exciting speakers
would
be presenting or be on stage
and not so much happening at the same time
and
I also really liked
the convention style
and the many tables of the start-ups
although I sometimes
felt a little bit sorry
because I was worried that there's not so much
going on there
I thought there were maybe
a bit too many start-ups tables
compared to the amount of people
walking through there
so maybe one or two of the start-ups
might think oh it wasn't
worth for them
hopefully not
I think it also depends on
the day that you were there
the first day it did seem
a little bit like a ghost town
I think in the first morning
but then the crowds
just started rolling in
so I think later it was a little bit better
a fluctuación
¿Habéis considerado
hacer un evento
parte de tu
media-brand?
La semana pasada
fuimos basada en un co-op
que se llamaba tech-icons
¿Habéis estado en Europa?
¿Cómo te encontraste?
Sí, fue bueno
Es un evento muy emocionante
por lo que nos traen
innovadores y investidores
en un evento de mañana y mañana
y en el mañana
tuvimos de 15 start-ups
que fueron seleccionados
de un par de cien
fue muy emocionante
fue un evento muy intimo
para contraer
la caosura
y las escaleras masivas
que hablábamos de la semana
así que sí, nos encantó
ver a varios eventos
es definitivamente
among our future plans
así que, ¡hasta pronto!
Ok, bien
Sí,
tenía una pregunta final
creo
Entonces
¿Tienes este
estado de ecosistema?
O sea, también
has estado en el mundo
y los trens
vienen y van
y ahora todo el mundo
está hablando de criptocurrencias
el blockchain, el AI
pero
este estado de ecosistema
en general
creo que
tendrá a ser usado menos y menos
porque es tan grande
el estado de ecosistema
ahora no solo significa
una empresa de tecnología
pero también significa muchas cosas
¿Tienes el
apetite
para los estados
que todavía están creciendo
o
o
también
el poder
y la cantidad de personas que están construyendo estados
¿Tienes este
desarrollo en Barcelona
y también en Rosiro
o ¿Tienes que ser
más en la curva de
estados
los trens sociales?
Creo
que si preguntas
a jóvenes que están en la universidad
o incluso a jóvenes más jóvenes
como estudiantes de la escuela
probablemente más que half de ellos
dirán que un día quieren empezar su propio negocio
así que creo que
en el entreprenorio
es el sueño
de jóvenes ahora mismo
y creo que es más
eso
no veo
un desfile
en las estadas en el futuro
pero también me acuerdo
que el nombre
es muy
usado
y no significa nada
he escrito un artículo
sobre
cuando un estado
no es un estado
como cuando finalmente
una startup.
Así que, claro, hay muchas definiciones diferentes.
Y la palabra startup en sí se utiliza para un montón de cosas,
que no es absolutamente relevante.
Pero creo que el espíritu entrepanorario
es probablemente más fuerte que nunca.
Sí, yo concreto completamente.
Para mi experiencia,
parece ser algo que se crea exponencialmente
y también tiene un efecto de acumen.
Sí, jóvenes vean a otras personas empezando empresas
con sus laptops de la base.
Y se mostrarán a otras personas que pueden hacerlo.
También diría que las startups son necesarias
y las necesidades de nuestro mundo son constantemente cambiadas.
Con el nivel de desarrollo tecnológico
que estamos experimentando ahora
es cambiar nuestras vidas rápido, año a año.
Y eso crea nuevas oportunidades
para ayudar a nosotros a vivir esas vidas.
Lo que yo estaba estupido por Foyz por ahora
es el número de empresas con un elemento social para ellos.
Justo miré a los ganadores
de una de las acciones de la Acta Gap Award.
Un estupido, muy increíble,
un startup que se llama WISAR
que es una plataforma de trabajo
promocionada y flexible para trabajar.
Inicialmente, ellos fueron fundados
para las miembros de trabajo,
para mejorar la calidad general del trabajo
y la representación mejor.
Es un modelo que tiene un elemento social
pero también trabaja en transformar
la forma en que trabaja en general
porque es más flexible, trabaja en el tiempo,
trabaja para miembros de trabajo,
trabaja para todos y refleja la forma
que nuestra sociedad, la dirección de nuestra sociedad,
está moviendo.
Así que yo creo que, como el mundo continúa
a cambiar, continúan a ser gatos
de la tecnología para ayudar a nosotros
y problemas que necesitan ser resolvidos
por personas innovativas
con interesantes soluciones.
Y como longas eso sucede,
hay espacio para startups y innovadores.
Bueno, eso es muy bien.
Un buen sentimiento
para terminar esta discusión,
o si hay algo más que decir
o si hay algo que debemos hablar
de ahora que estamos juntos aquí.
O sea, solo una cosa,
tal vez una palabra sobre el Submit
como ves lo que está pasando
en Barcelona.
¿Por qué Barcelona en el primer lugar?
Sí.
En los últimos tres años,
lo sucedió en Berlín.
Berlín es increíble.
Es genial.
Tiene arrojado el aire.
Y siempre amo Barcelona.
He estado aquí varias veces.
Tiene un start-up muy activo
en el ecosistema tecnológico
y también a las personas germanas
de Barcelona, a las personas de Europa
y de todo el mundo de Barcelona.
Así que siempre pensé
que hostear un evento
en una ciudad como esta
sería igual a fácil,
digamos,
comparado a hostear en Berlín.
Así que pensé que
justificaría un try
también, no tan muy intenso,
pero no tan intenso
para demostrar que
Ustartups.com
es realmente un proyecto europeo.
Y no quería
ser como este evento de Berlín
sucediendo cada año.
Entonces...
¿Has encontrado que ha sido muy diferente
a la experiencia de los eventos de Berlín?
¿Esos eventos que son muy importantes?
No, para mucho tiempo,
porque creo
que estamos aprovechando
de esta larga rica
de Ustartups.com
y
incluso aquí en Barcelona
tendremos
72%
de
todos los atendidos
que vienen de fuera de España.
Así que será un evento
realmente europeo,
un evento internacional.
Muchos atendidos
a Europa, Brasil,
Germán, Italia,
Portugal.
Y creo que es también
lo que nos diferencia
de muchos
otros eventos de Ustartups.
Y creo que es el perfecto evento
también para Ustartups
que consideran
la internacionalización
de la empresa.
Entonces, Ustartups,
que están pensando
en maybe finding partners
in France or something,
I think attending the Ustartups
will be a good starting point
for them to get in contact
with the right people.
So,
you should definitely all come.
We still have a few tickets
left
to sell.
In total we will have 750 people.
Some exciting speakers
like the founder
of King.com,
the company behind Candy Crush.
Then the founder
and CEO of Clue,
which is the world's fastest growing
female health application.
And we will have a big pitch competition
with 15 preselected startups,
which we are currently selecting
from over 500 applications
from all across Europe.
And in the end we will also have
a nice party with
some networking
and people getting drunk.
So,
we should definitely all come.
Perfect.
And for years from now,
for years from now,
we want to be bigger
than for years from now.
Ustartups.
That's a great slogan.
Let's see if we can manage it.
And hopefully in Barcelona.
Ok, so thank you very much
It was great to talk to you.
It was really interesting.
Perfect. Let's catch up soon.
Bye.