NN/g UX Podcast
The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.comTime transcribed: 22h 36m 34s
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Title:
Understanding Customer Journey Management in UX Design
Summary:In this episode of the Nielsen Norman Group UX Podcast, Therese Fessenden discusses the complexities of customer journey management with Kim Salazar and Joachim van der Veer. They explore the essence of user journeys, the need for organizations to adopt journey-centric mindsets, and the importance of collaboration across teams in creating seamless experiences for customers. The conversation highlights the challenges organizations face in implementing journey management practices and offers insights on how to get started effectively. The episode also introduces TheyDo, a tool designed to assist teams in managing customer journeys more efficiently
Tags:['UX design', 'customer journey', 'journey management', 'user experience', 'collaboration', 'NNG', 'TheyDo']