NN/g UX Podcast
The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.comTime transcribed: 22h 36m 34s
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Title:
The Importance of Cross-Cultural UX Research in Today's Global Market
Summary:In this episode of the Nielsen Norman Group UX Podcast, host Samita Tenkala speaks with Fei-Fei Liu, an international UX researcher, about the significance of cross-cultural research in UX design. They discuss how businesses expanding internationally must adapt their offerings to align with local tastes, expectations, and cultural values. Fei-Fei shares her personal experiences and insights from her research, emphasizing the importance of understanding cultural nuances when designing products for diverse audiences. The conversation covers practical approaches to conducting cross-cultural research, the nuances of facilitating research across different cultural contexts, and strategies for staying informed about ongoing cultural trends
Tags:['UX Research', 'Cross-Cultural Design', 'Global Markets', 'Cultural Nuances', 'User Experience']