NN/g UX Podcast
The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.com The Nielsen Norman Group (NNg) UX Podcast is a podcast on user experience research, design, strategy, and professions, hosted by Senior User Experience Specialist Therese Fessenden. Join us every month as she interviews industry experts, covering common questions, hot takes on pressing UX topics, and tips for building truly great user experiences. For free UX resources, references, and information on UX Certification opportunities, go to: www.nngroup.comTime transcribed: 22h 36m 34s
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Title:
Exploring the Importance of Quantitative and Qualitative Research in UX
Summary:In this episode of the Nielsen Norman Group UX Podcast, Therese Fessenden interviews Dr. John Pagonis, a Principal Qualitative and Quantitative Researcher at Zantian Labs. They discuss the significance of integrating both quantitative data and qualitative insights in UX design, touching on topics such as the quant vs. qual debate, the necessity of measuring user experience, and the critical role of education in enhancing organizational maturity in UX research. Through shared experiences and reflections, they highlight how effective use of metrics can lead to better design decisions, improved user experiences, and ultimately help justify UX work within organizations
Tags:['UX research', 'qualitative data', 'quantitative data', 'UX metrics', 'design decisions', 'user experience', 'education in UX', 'UX maturity']